Sponsorship Deal With Adidas, Close To Being Finalized By BCCI

The Board of Control for Cricket in India (BCCI) is in the final stages of negotiations with Adidas. Which is one of the world’s leading sports apparel brands. The deal supposes to be worth several million dollars. Moreover, it will provide the Indian cricket team with a new kit for the next few years. The pros of the deal are definitely huge. A lot of people will benefit from it. And fans will be extremely happy too. Let’s get into the details.

Adidas and BCCI: A strong partnership in the making

A partnership between huge two names coming up. Adidas has been a long-time partner of the BCCI. The German sportswear brand has a strong presence in the Indian market. Moreover, it is looking to expand in the country’s sports industry. The deal with BCCI will provide Adidas with an excellent opportunity. It will help them to further expand their market share in India.

Adidas has a rich history of producing innovative and high-quality sportswear, footwear, and equipment. This makes it one of the most recognizable brands in the world. Moreover, the company has a long-standing relationship with cricket. They did sponsor some of the world’s top cricket teams and players over the years.

BCCI’s search for a new apparel sponsor

The BCCI did end its association with Nike, earlier. Nike was its previous apparel sponsor. It was due to some disagreements over financial issues. Since then, the Indian cricket team has been without a kit sponsor. BCCI has been in search of a new apparel sponsor. Now, Adidas has come as the frontrunner for the deal. It definitely seems like Adidas will grab the deal. Though, there is no official statement yet. However, it will be a huge thing for both parties. And of course, players will have a lot to get to.

The benefits of the deal for BCCI and the Indian cricket team

The deal with Adidas will provide a financial boost to the BCCI. The BCCI, like most other cricket boards around the world, did suffer from a pandemic. With the Indian cricket team being one of the most popular and successful teams in the world, the deal seems to be benefiting both BCCI and Adidas.

For the Indian cricket team, the new kit will provide a fresh look and feel. Moreover, will give the players a new sense of pride and motivation. The Indian cricket team has a massive following in India and around the world. Thus the fans will eagerly be waiting for a new look.

The Indian cricket team has a rich history of sporting some of the most iconic kits in the sport. In fact, the blue jersey is one of the most recognizable in the world. The new kit is to build the traditional blue and orange colors of the Indian cricket team. Of course, Adidas’s trademark will add a touch of modernity and style to the design.

The deal also seems to provide the Indian cricket team with high-quality training and match equipment. Which includes footwear, protective gear, and other cricketing equipment. This will be a significant boost for the Indian cricket team. As the quality of equipment can often make a significant difference in a player’s performance and confidence.

Adidas’s commitment to sustainability and social responsibility

Everyone knows Adidas for its commitment to social responsibility. The company has been working towards reducing its environmental impact. They have a goal to achieve carbon neutrality by 2050. Adidas do actively involve in various social initiatives. Such as the support of refugee athletes. And also the promotion of gender equality in sports. Thus, keep a check on social responsibility. Which is definitely a great step from Adidas.

The partnership between Adidas and BCCI will focus on social responsibility. The new kit will use sustainable materials and technologies. Moreover, the manufacturing process will be environment-friendly. The deal is also to include support for cricket development. And other social initiatives at promoting the sport in India.

The impact of the deal on the Indian sports industry

The deal between Adidas and BCCI will definitely have a significant impact on the Indian sports industry. India is one of the world’s fastest-growing sports markets. And cricket is the most popular sport in the country. In fact, Indians follow cricket as a religion. Moreover, the IPL is one of the most popular sports leagues in the world.

The deal with Adidas seems to provide a boost to the Indian sports industry. This will further expand the market for sports apparel and equipment in India. Moreover, it will provide more opportunities for local manufacturers and suppliers. Those might get to be part of the manufacturing process. Which is definitely great news for them too.


The partnership between Adidas and BCCI is a great development for the Indian cricket team and the Indian sports industry. The deal will provide financial assistance to the BCCI. Additionally, a fresh look and feel for the Indian cricket team’s kit. The deal also seems to focus on social responsibility. Which is a welcome move.

The Indian cricket team has a busy schedule ahead. Several series and tournaments are coming up in the next few months. The new kit is going to be out soon. And the fans are eagerly awaiting the new design. The partnership between Adidas and BCCI hopes to be a long and fruitful one.

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